PRIVACY STATEMENT
This Privacy Policy outlines how Ortorex (referred to as the "Website," "we," "us," or "our") collects, utilizes, and reveals your personal data when you interact with Ortorex.fi (referred to as the "Website") or engage with us in any manner, such as visiting our website, making purchases, or using our services (collectively referred to as the "Services"). For the context of this Privacy Policy, "you" and "your" pertain to you as a user of the Services, whether you are a customer, a visitor to our website, or any other individual whose data we have gathered in accordance with this Privacy Policy.

We kindly request you to thoroughly review this Privacy Policy. By accessing and using any of our Services, you indicate your acceptance of the collection, utilization, and disclosure of your information as specified within this Privacy Policy. Should you disagree with this Privacy Policy, we ask that you refrain from using or accessing our Services.

Modifications to This Privacy Policy:

From time to time, we may update this Privacy Policy, including alterations to our practices or for other operational, legal, or regulatory reasons. We will publish the revised Privacy Policy on the Website, modify the "Last updated" date, and undertake any other necessary actions in accordance with applicable laws.

How We Gather and Employ Your Personal Data:

To deliver our Services, we compile personal data about you from various sources, as detailed below. The type of data we collect and use is contingent on your interaction with us. We do not use your personal data, including images, without your explicit consent.

Furthermore, in addition to the specific purposes enumerated below, we may employ the data we collect about you to communicate with you, offer our Services, adhere to relevant legal obligations, enforce applicable terms of service, and safeguard or protect the Services, our rights, and the rights of our users and others.

• Data Collection Directly from You:
  The information you directly provide to us through our Services may encompass:
• Fundamental contact information, such as your name, address, phone number, and email.
• Order details, such as your name, billing address, shipping address, payment confirmation, email address, and phone number. It is important to note that we do not store your payment information, and we employ a secure SSL connection for the payment process.
• Shopping-related data, including items you view or place in your shopping cart.
• Customer support information, comprising the data you choose to include in your communications with us, for example, when sending messages through the Services.

Certain features of our Services may necessitate your direct provision of specific information about yourself. You have the option to decline providing this information, but doing so may hinder your ability to utilize or access these features.

Data Collected through Cookies:

We also automatically gather specific data about your interactions with the Services, known as "Usage Data." To accomplish this, we may use cookies, pixels, and comparable technologies ("Cookies"). Usage Data may include details about how you access and use our website and your account, including device information, browser information, information regarding your network connection, your IP address, and other data regarding your interaction with the Services.

Data Acquired from Third Parties:

Lastly, we may acquire information about you from third-party sources, including vendors and service providers who may amass information on our behalf, such as:
• Companies that support our website and Services.
• Our payment processors, who gather payment details (e.g., bank account information, credit or debit card information, billing address) to facilitate payment processing for your orders and the provision of requested products or services. This is done in accordance with our contract with you.

When you visit our website, open or engage with our emails, or interact with our Services or advertisements, we or third parties we collaborate with may automatically gather certain data using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any data we receive from third parties will be managed in accordance with this Privacy Policy. We are not accountable for the accuracy of information provided to us by third parties and are not liable for any policies or practices of third parties. For more details, please refer to the section below, "Third Party Websites and Links."

How We Utilize Your Personal Data:

We use your personal data for the following purposes:
• Providing Products and Services: We utilize your personal data to deliver our Services, fulfill our contractual obligations to you, process payments, complete your orders, send notifications related to your account, purchases, returns, exchanges, or other transactions, maintain and manage your account, coordinate shipping, facilitate returns and exchanges, and enable you to post reviews.
• Marketing and Advertising: Your personal data is employed for marketing and promotional purposes, including sending marketing, advertising, and promotional communications via email, text message, or postal mail. We may also use your personal data to tailor the Services and advertisements on our website and other websites more effectively.
• Security and Fraud Prevention: Your personal data is used to detect, investigate, or take action against potential fraudulent, illegal, or malicious activities. When you opt to use the Services and create an account, you are responsible for safeguarding your account credentials. We strongly advise against sharing your username, password, or other access details with anyone else. If you suspect your account has been compromised, please contact us promptly.
• Communication with You: We employ your personal data to provide customer support and enhance our Services. This is done in pursuit of our legitimate interests to be responsive to you, deliver effective services, and maintain our business relationship with you.

Cookies:

Similar to many websites, we utilize Cookies on our website. We use Cookies to enhance and optimize our website and Services (including remembering your actions and preferences), conduct analytics to gain a better understanding of user interaction with the Services, and administer, improve, and optimize the Services. We may also allow third parties and service providers to use Cookies on our website to better customize services, products, and advertising on our website and other websites.

Most web browsers accept Cookies by default, but you have the option to configure your browser to delete or decline Cookies through its settings. However, please bear in mind that removing or blocking Cookies may adversely affect your user experience and may result in certain features and general functionality of the Services working incorrectly or becoming unavailable. Additionally, blocking Cookies may not entirely prevent how we share data with third parties, such as our advertising partners.

How We Disclose Personal Data:

Under specific circumstances, we may disclose your personal data to third parties for legitimate purposes in accordance with this Privacy Policy. These circumstances may include:
• Vendors or Other Third Parties Providing Services on Our Behalf: This encompasses third parties offering services such as IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping.
• Business and Marketing Partners: We may share your data with business and marketing partners to deliver services and market to you. Our business and marketing partners will employ your information as specified in their respective privacy policies.
• When You Direct or Consent to Disclosure: We may share specific information with third parties at your direction, request, or with your consent. This may occur when you request product shipments or utilize social media widgets or login integrations.
• Within Our Corporate Group: We may share data with our affiliates or within our corporate group for the purpose of running a successful business.
• In Connection with Business Transactions: This includes scenarios such as mergers or bankruptcies, as well as instances where we must adhere to applicable legal obligations, respond to subpoenas, search warrants, and similar requests, enforce applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

In the past 12 months, we have disclosed the following categories of personal data and sensitive personal data (indicated by *) about users for the purposes outlined in "How We Collect and Use Your Personal Data" and "How We Disclose Personal Data":

Category:
• Identifiers such as basic contact information and select order and account details.
• Commercial information such as order data, shopping information, and customer support data.
• Internet or similar network activity, such as Usage Data.

Categories of Recipients:
• Vendors and third parties who provide services on our behalf (e.g., internet service providers, payment processors, fulfillment partners, customer support partners, and data analytics providers).
• Business and marketing partners.
• Affiliates.

We do not employ or disclose sensitive personal data to deduce characteristics about you.

User Generated Content:

Our Services may enable you to submit product reviews and other user-generated content. If you decide to submit user-generated content to any public section of the Services, please be aware that this content will be accessible and viewable by the public.

We lack control over who may access the information you opt to share with others and cannot ensure that parties with access to such information will respect your privacy or maintain its security. We are not responsible for the privacy or security of information you make publicly available, nor for the accuracy, use, or misuse of information you disclose or receive from third parties.

Third Party Websites and Links:

Our website may offer links to websites or other online platforms operated by third parties. If you navigate to sites unaffiliated with or uncontrolled by us, we recommend reviewing their privacy and security policies, as well as other terms and conditions. We do not guarantee or assume responsibility for the privacy or security of such sites, including the accuracy, comprehensiveness, or reliability of the information found on these sites.

Any information you share on public or semi-public platforms, including information shared on third-party social networking platforms, may be accessible by other users of the Services and/or users of those third-party platforms, without limitations regarding its use by us or third parties. Our inclusion of such links does not inherently imply our endorsement of the content on these platforms, their owners, or operators, unless expressly disclosed within the Services.

Children's Data:

Our Services are not intended for use by children, and we do not knowingly collect any personal data from children. If you are the parent or guardian of a child who has provided us with their personal data, please contact us using the contact details provided below to request its deletion.

As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal data of individuals under 16 years of age.

Security and Data Retention:

Please be aware that no security measures are infallible, and we cannot guarantee "perfect security." Additionally, any information you transmit to us may not be secure while in transit. We recommend against using unsecure channels to convey sensitive or confidential information to us.

The duration for which we retain your personal data is contingent on various factors, including the necessity of the information for maintaining your account, delivering the Services, adhering to legal obligations, resolving disputes, or enforcing other applicable contracts and policies.

Your Rights and Choices:

Depending on your jurisdiction, you may possess some or all of the rights listed below with respect to your personal data. Nevertheless, these rights are not absolute, may only apply in specific circumstances, and, in certain instances, we may deny your request as allowed by law.
• Right to Access/Know: You may have the right to request access to the personal data we hold about you, including details regarding how we utilize and share your data.
• Right to Delete: You may have the right to request the deletion of personal data we maintain about you.
• Right to Correct: You may have the right to request the correction of inaccurate personal data we hold about you.
• Right of Portability: In certain circumstances and with specific exceptions, you may have the right to receive a copy of your personal data and request its transfer to a third party.
• Restriction of Processing: You may have the right to request that we cease or restrict our processing of your personal data.
• Withdrawal of Consent: If we rely on your consent to process your personal data, you may have the right to withdraw that consent.
• Appeal: You may have the right to appeal our decision if we decline to process your request. You can do so by directly responding to our denial.
• Managing Communication Preferences: We may send you promotional emails, but you can opt out of receiving them at any time by using the unsubscribe option in the emails we send you. Even if you opt out, we may still send non-promotional emails, such as those related to your account or orders.

You may exercise any of these rights as indicated on our website or by reaching out to us using the contact details provided below. We will not discriminate against you for exercising these rights. To fulfill your request, we may need to collect information from you to verify your identity, such as your email address or account information, as required by applicable laws. You can also designate an authorized agent to act on your behalf to exercise your rights, but we will require the agent to provide proof of authorization, and you may need to verify your identity with us directly.

Complaints

If you have complaints regarding how we handle your personal data, please contact us using the contact information provided below. If you are dissatisfied with our response to your complaint, you may have the right to appeal our decision by reaching out to us using the contact details provided below or by filing a complaint with your local data protection authority, depending on your location.

International Users:

Please note that we may transfer, store, and process your personal data outside of your country of residence, including in the United States. Your personal data may also be processed by staff and third-party service providers and partners located in these countries.

When we transfer your personal data out of Europe, we will rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent contracts issued by the relevant competent authority of the UK, if applicable, unless the data transfer is to a country that has been deemed to offer an adequate level of protection.

Contact:

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of the rights available to you, please contact us at [email protected]